People speak a lot about globalization in general terms or about narrow aspects of globalization. In this video, Planar frames the discussion by identifying the four phases of evolution which apply to globalization with particular aspects of each to keep in mind. Most associations fall somewhere in a phase or across two phases.
International meetings are the best way to grow foreign membership, experts say, but consider a local partner to reduce risk
By William Ehart
If your association wants to expand overseas, call a meeting.
No, not just any meeting: an international meeting.
While some organizations try to build up international membership before holding overseas events, that is the wrong approach, experts say.
A Practical Guide to Globalization for Associations by Donna Hasslinger and Dick Blatt.
If you haven't already,