People speak a lot about globalization in general terms or about narrow aspects of globalization. In this video, Planar frames the discussion by identifying the four phases of evolution which apply to globalization with particular aspects of each to keep in mind. Most associations fall somewhere in a phase or across two phases.
From CEO Update
By Mark Tarallo
“Going global” has become one of the most discussed concepts in associations these days, but some groups – and the executives who lead them – have been actively engaged for decades, and their lessons learned during years of international business have become valuable signposts to associations newer to the world stage.
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