Category: Videos
People speak a lot about globalization in general terms or about narrow aspects of globalization. In this video, Planar frames the discussion by identifying the four phases of evolution which apply to globalization with particular aspects of each to keep in mind. Most associations fall somewhere in a phase or across two phases.
…a look at some things that change and what remains the same over time covering recommendations on what to recognize as you move into more countries and develop within countries over the longer period of commitment.
In the fifth of a series of five videos concerning some of the realities of going global, we focus on getting away from a purely American centric viewpoint, and better understanding the expectations our international colleagues have of our organizations and their efforts to help go global. What are our in country colleagues looking for/ why are they volunteering to help establish an American based association in their country/ what best encourages their efforts and cooperation?
In the fourth of a series of five videos concerning some of the realities of going global, we focus on some pragmatic considerations in overcoming differences of language and culture in your international efforts.
In the third of a series of five videos concerning some of the realities of going global, we focus on what to be mindful of as you expand from country to country. There are patterns of evolution helpful to recognize at the start of your efforts.
In the second of a series of five videos concerning some of the realities of going global, we focus on some fundamental considerations to help better assure longer term success internationally rather than simply a fast penetration of a new country market.
In the first of a series of five videos concerning some of the realities of going global, we focus on who to work with in another country and what general qualifications they should have to better assure your success.









A Practical Guide to Globalization for Associations by Donna Hasslinger and Dick Blatt.